I wish we could take Kidman out of the equation, but I can't; so let’s just try to look at Keith and what he has been doing for the last few weeks. First, we have the number one party. In a recent interview, Keith acknowledged that it had been a long time since that had happened and that he liked that. Now let's remember that it took a seven year old song that was a fan favorite to do that. But if that feeling, that drive for success that I feared was erased at Betty Ford is back, then go off and create Mr. Urban.
Second, let’s look at his new single. I don't really like Sweet Thing. The music is good but the lyrics seem too trendy. What's next? A song about a boy, a girl, and one is a vampire? I think this song wasn't that important to Keith and it was hurried out for the sake of a record company. Looking at its chart placement we can see the public doesn't think it’s a sweet thing and that’s too bad because it might just indicate that there are some problems that need to be addressed. Problems? Perhaps it is time for Keith to take a risk. Find new co-writers or record others’ songs. The old formula doesn't seem to be working.
And that brings us to topic number three: the DVD. We did a mini review a couple of blogs ago about the DVD, but the same can be said about Keith's videos. Find a new director; it's time to get rid of the old tired formula. I know it seems like this works -there is a relationship between the director and the artist. Like Chesney and Silva you can see that kind of relationship, but with Urban and Hicky you don't see this. It’s tired and uncreative; perhaps their friendship is getting in the way of the professional relationship. Look at Start a Band and you can see what a director who is aware of what is going on can do with a song that is pretty simplistic.
Start a Band brings us to point number four: Keith needs to quit wasting his energy doing duets. I mean, Rhonda, Dolly, Martina, Nelly and Brad all see the merits in working with Keith. His performances with all of them show people what he can do; but why can't he take the energy he puts in these efforts and bring them to his own music? He has been doing remakes and covers for too long now. Did his time at Betty Ford zap his drive to do his best? Is recording for Keith now just going to the office? By the looks of his performances on television you can see that passion; it would be nice if it were reflected in the recorded music. A lot is riding on this record and it may turn Keith Urban into someone you go to see but don't bother buying the records.