Letter to Fan Club and Urban Management re: Fan Club Pre-Sale:
I am writing to express my dissatisfaction with the procedure which is being offered to the Monkeyville Fan Club members via the Monkeyville Fan Club pre-sale. These problems are addressed as follows:
1. Most of the tickets being offered through the Fan Club pre-sale have been the least desirable seats in the venue. While some Fan Club members have pulled up floor seats, most of these seats have been in the back of the floor sections where depending on the venue set up, it is impossible to get a good view of the stage.
2. It has been the experience of fan club members that Ticketmaster’s system is not capable of handling a Monkeyville Fan Club internet pre-sale without having system failures and lockouts during the Fan Club pre-sale period. This results in Fan Club members being unsure as to whether they have indeed purchased tickets or Fan Club members pulling up seats with no seat numbers, thus making it impossible for Fan Club members to purchase their tickets. Some Fan Club members have been unable to split their 4 seats per pre-sale into 4 singles or 2 pairs of seats. Fan club members do this because sometimes later in a pre-sale they can pull up better seats due to less volume on the ticketmaster website.
3. Another problem during the Monkeyville Fan Club pre-sale which could be attributed to either Ticketmaster or the Venue is that the seating chart for the concert has been changed after the Fan Club pre-sale has concluded. This makes some of the seats purchased by Fan Club Members during the pre-sale less desirable. This problem can possibly be attributed to Ticketmaster doing the Fan Club pre-sale for a Venue that does not sell it's tickets through Ticketmaster, thus creating issues with seating charts and the tickets released by the venue for the Fan Club pre-sale through Ticketmaster.
4. To make matters worse on Mondays at almost the same time that the exclusive Fan Club pre-sale is occurring, ticket brokers are listing floor seats for sale at prices which are hundreds of dollars more then the face value of the ticket.
5. There is also the issue of the Tickets being offered during the Ticketmaster auctions. These tickets are the prime seats in the first seven rows on the floor, seats that many Fan Clubs such as Rascal Flatts and Brad Paisley reserve for Fan Club members. This in conjunction with the selection of seats being offered to Fan Club members during the pre-sale makes it seem that Fan Club membership brings no actual benefit.
6. Then there is the problem of announcing all the concert dates in a certain geographic area and having the dates for these pre-sales occur on the same day. This is causing problems for Fan Club members who wish to plan what is known within the Fan Club as a Keith Urban Roadtrip, where Fan Club members attend several shows in a geographical area. During the last tour the Fan Club pre-sales were staggered which allowed for the purchase of tickets for several concerts without the pre-sales overlapping, this was conducive to the Fan Club members budgeting for the purchase of the tickets and then having the money to pay for travel during the road trip. These road trips taken with friends, family and fellow fan club members result in the sale of multiple concert tickets and sold out venues.
These problems can easily be rectified with very little effort. The best solution to this problem would be to assure that the fan club seats are the best seats in the venue, just as other artist do for their fan clubs. This would mean that the Fan Club seats would be on the floor within the first 10 rows near the center. If the seats are distributed first come first served, there would at least appear to be a degree of fairness in the distribution of the Fan Club tickets. A lot of good will could be generated if fan club members reported that they obtained really desirable seats through the Fan Club pre-sale.
If the Fan Club is worried that members are purchasing Fan Club pre-sale tickets for purpose of resale for a profit, this can be solved by simply making all Fan Club pre-sale tickets only available by picking the tickets up at will call on the day of the show. This is the procedure followed by Rascal Flatts Fan Club.
We know that issues with Ticketmaster’s system are outside the control of the Fan Club, for this reason I request that the Fan Club switch to a system whereby the Fan Club sells Fan Club pre-sale tickets directly to the Fan Club members. This is a procedure used by Rascal Flatts and other artists Fan Clubs. Should the Fan Club not sell all the Fan Club tickets, generally the Fan Club then releases the unsold tickets back to the venue for sale to the general public within a reasonable time period prior to the concert.
I hope you consider some or all of these solutions, if you implement them you will find you have a happier fan club membership who will sing the praises of the fan club and bring other fans to the membership rolls. Should there not be improvement I will be spending my Fan Club money elsewhere.
Thank you for your kind consideration of this issue.